Social media is a great way to directly communicate with your target audience, especially if they are women.
Studies have shown that many of the users on popular social media sites, such as Facebook and Twitter, are women.
This means that your business can use social media platforms as a tactic to reach women and gain real feedback and opinions about your business or its products. Social media is also perfect for selling your business’ products online because some women frequently discuss products and purchases on social media.
Webseo Analytics has provided some great tips on how to use social media to reach women and increase your business’ visibility.
- Research: Conduct some research into how women use social media sites and why they use it. Research what these women are interested in and create a strategy around how your business can best fulfil their needs.
- Join major social media sites: Start a business page on the major social media sites used by women, which are Facebook, Myspace and Twitter. Don’t just set up the page and hope that people will interact with you. You need to post regular updates and useful information that will appeal to women. Develop a strategy for each social media site detailing how your business will use it to engage with your target audience.
- Target specific small sites: Once you know what your target audience is interested in you can research specific niche social media sites that they might be using. There are hundreds of niche blogs for women that you can discover such as Mummy bloggers or businesswomen bloggers. Your business can create a presence on these sites by contributing useful information and benefiting the conversation on the site.
- Make interaction exciting: Engage women online by offering promotions, competitions and discounts. Make it fun for women to interact with your business online and you will maximise your success on social media.
Take advantage of the unique opportunity social media presents and start communicating with your target audience today.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
