A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate your news to a number of key journalists at the same time and can also [...]
Video is an excellent medium to use when looking to share your expertise and build your profile. Viewers are not only more likely to engage with visual content; they are also able to make a personal connection with you by watching your videos. Filming your own series of videos ensures that you have complete control [...]
Earned media is one of the latest buzzwords gaining attention in content marketing at the moment. Essentially, earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned [...]
A television interview can help give you and your business great exposure in front of your target audience and also help you to visually connect with your audience. As your audience is able to see you, television can help you build trust and let people feel like they know you. Unlike other mediums, having an [...]
Ellen DeGeneres has managed to break Twitter records after taking a ‘selfie’ with Hollywood’s hottest celebrities at the Oscars. The photo smashed the record for the most retweeted image of all time in less than an hour. This is the ultimate goal of every marketer; to create an idea that ‘goes viral’ and becomes instantly [...]
Cutting through the noise of the media and getting noticed by your target audience can sometimes be challenging. Taking advantage of the stories which are already getting noticed is an excellent place to start. Breaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate social sharing [...]
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