How to start a PR strategy

Have you started noticing your competitors in the media? Why do you think they are getting media coverage and not you? Why would a journalist think to interview them and not you? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term [...]

If you’re thinking about promoting your business or communicating with your customers then you need a PR strategy. It’s not worth while sending out messages to just any one without considering who you actually want to hear your messages. A PR strategy will help you target your communication to the right audience and the right [...]

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