A public relations campaign involves many tasks. Campaigns require that public relations practitioners are able to communicate with the media as well as write effectively. A simple golden rule that can be overlooked in a public relations campaign is plain old preparation.
Start Ups has offered great advice in preparing for a public relations campaign. Preparation is important in developing a public relations campaign as it ensures that you are in a position to take advantage of the opportunities that might come your way.
1. Prepare photography
If you are launching a product it is important you have a number of different photos that can be sent to a variety of media outlets. Nothing is worse than sending out the same photo. The more variety you have the better. If you are gaining publicity for a service, spokesperson shots are very important and can offer a personal touch to any article that is being distributed.
2. The elevator pitch
Having quotes of a spokesperson on hand is a key preparation tool. Journalists can call up anytime and by having a variety of quotes on hand you will be able to give them something that they can use in order to publish your story.
3. Corporate profile
This is particularly relevant in all types of public relations. By preparing a corporate profile, you will provide background information for the journalist. By having this prepared before launching the campaign, it will help the journalist understand about the business before deciding to go ahead with an article.
These tips can mean all the difference with launching a frantic and fast-paced public relations campaign. By having these tasks ready to go, you will be ensuring that no time is wasted in an important and vital campaign.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
