• Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Shop
  • Contact

How to prepare for a public relations campaign

A public relations campaign involves many tasks. Campaigns require that public relations practitioners are able to communicate with the media as well as write effectively. A simple golden rule that can be overlooked in a public relations campaign is plain old preparation.

Start Ups has offered great advice in preparing for a public relations campaign. Preparation is important in developing a public relations campaign as it ensures that you are in a position to take advantage of the opportunities that might come your way.

1. Prepare photography

If you are launching a product it is important you have a number of different photos that can be sent to a variety of media outlets. Nothing is worse than sending out the same photo. The more variety you have the better. If you are gaining publicity for a service, spokesperson shots are very important and can offer a personal touch to any article that is being distributed.

2. The elevator pitch

Having quotes of a spokesperson on hand is a key preparation tool. Journalists can call up anytime and by having a variety of quotes on hand you will be able to give them something that they can use in order to publish your story.

3. Corporate profile

This is particularly relevant in all types of public relations. By preparing a corporate profile, you will provide background information for the journalist. By having this prepared before launching the campaign, it will help the journalist understand about the business before deciding to go ahead with an article.

These tips can mean all the difference with launching a frantic and fast-paced public relations campaign. By having these tasks ready to go, you will be ensuring that no time is wasted in an important and vital campaign.

Read the full article here.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.

Filed Under: Articles, Entrepreneur, PR tips, social entrepreneur Tagged With: Blogs, Catriona Pollard, CP Communications, CPC, PR, pr sydney, PR tips, public relations, public relations sydney, Public relations tips

Related Posts

  • Networking advice for public relations graduates Networking is an essential skill that every public relations practitioner should obtain. It may even help […]
  • 2013 PR New Year’s resolutions Happy New Year! As we start 2013 you might be making some personal New Year’s resolutions. Now is also a […]
  • How to find ideas for your next blog Are you struggling to think of ideas for your next blog post? Creating new and exciting content each week […]
« Helpful tips when deciding if public relations is right for your business
How to encourage positive response about your business on social media »

Talk to us on 02 8969 6088

Contact Us Today!

Categories

  • Advertising
  • Articles
  • Awards
  • Blog tips
  • Blogroll
  • Business
  • Case studies
  • Clients
  • Content
  • Entrepreneur
  • Events
  • Great websites
  • In the news
  • Marketing tips
  • Media tips
  • Networking
  • PR tips
  • Public Relations
  • Resources
  • social entrepreneur
  • Social Media
  • Tech tips
  • Thought leadership
  • Twitter tips
  • Websites
  • Writing

Search

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.

Preferred method of contact:PhoneEmail

captcha

CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results.

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved
Neutral Bay NSW 2089 | P:0411 023 974 | Contact Us

Privacy Policy & Disclaimers