PRNewsChannel.com’s article, ‘How online PR can help your search engine optimisation‘ shows in order to get the best results from your SEO strategy, elements of it need to be extended to your PR activities.
Your on-site content has been optimised, the Meta and ALT tags have been reviewed and Google Analytics has been added. Think your search engine optimisation (SEO) efforts are finished? Think again!
Once you are happy with your on-site SEO efforts, it is time to focus on off-site optimisation. This is where your public relations or B2B advertising departments come into the picture. Good business to business marketing and advertising departments should work in tandem with good SEO. When the two campaigns work separately, you are not getting the most out of either.
Writing a quality press release with relevant links to your website is one of the easiest ways to get your B2B marketing department and SEO campaign working in tandem. Press releases are great for announcing a new product line, new employees, special offers and business developments. They are also perfect fodder for link building!
Press releases should be made of quality, keyword rich content. This fresh content is a great addition to your website. It can be tiresome to constantly come up with new content to attract search engine spiders. With a press release, you have easy access to new content for your website. Make sure you share your targeted keywords with the B2B marketing department so the words can be included in the release.
You can enforce your branding advertising with press releases as well.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.