Author, Aaron Goldman posted ‘Three ways to think like Google and engage your social-media audience,’ on Smartblog.com.
Sure, Google may not have a global social network. But that doesn’t mean the Big G can’t teach you a thing or two about how to improve your social-media efforts.
Faster is better
Last week Google released Google Instant, a new search feature that brings up results as you type. By shortening a gap you didn’t even realise existed, Google could save searchers more than 3.5 billion seconds a day in total.
Google also shows its commitment to making your Web experience faster with its Google Chrome browser, as highlighted in these “speed tests.”
In general, Google favours a test and iterate approach for product development over a drawn-out QA process. It prefers to launch products before they’re perfected and tweak based on user feedback. This allows Google to get to market a lot faster than its competitors.
So what does it mean to be fast in the social-media world? And why is that better?
- Make it easy for people to interact with you. Set up an outpost in every social channel where your audience spends time. Don’t make them come to your branded domain. Just as Google starts showing results before you’re done typing, allow your customers and prospects to locate you without leaving their preferred social network.Even if you don’t have the resources to maintain a presence, at least open an account and throw up a page pointing to your corporate website. If nothing else, this will reserve the handle for when you are ready to actively manage and, in the meantime, it gives you an extra chance of being found.
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