When it comes to search engine optimisation, think outside the square. Business.com’s guest blogger,Verse Communications’ post, SEO Tips from PR Experts: How to Optimise Your Next Press Release and Drive More Traffic to Your Site, shows how PR activities can be shaped to bring your SEO strategy to the next level.
SEO. Google these three letters and you will find approximately 136 million results. What does it mean, and more importantly, how does it translate to your business? Simply put, search engine optimization means learn some basic algorithmic tips and you will generate more awareness for your business, increase search results and hopefully see an uptick in web traffic and lead generation.
When it comes to the public relations side of SEO, and related tactical initiatives such as issuing a press release, SEO can play a critical role. There is a lot on the Web that delves into verbose detail regarding SEO and how it should be applied to your PR efforts, specifically press releases. Unfortunately, too much information can sometimes be overwhelming, specifically to a small business owner who barely has enough time to execute their daily operations, let alone focus on the PR side of their business.
Fear not, we have some basic search engine optimisation tips to help make your company’s press release ‘pop’ a bit more, and it will only take you a few extra minutes. Once you determine what the news is you are writing about (and make sure your press release is just that, newsworthy), here are key search engine optimisation tips to embrace when fine tuning for that maximum impact.
Headers
For starters, your press release headline is the single most important piece when it comes to SEO. Your Company name and the press release headline is the page title that search engines use to identify your release as an actual Web page, and in effect, rank you in search results. Make sure that header speaks directly to your news in a compelling, clear and concise manner (that is also what people will view when search results come up). Use no more than 80 characters, with key words leading the way.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
