Did you know that search engines read articles too? Offering interesting and informative articles on your website is a great way of building credibility and getting people to come back to your site to read them. It is also fantastic way of increasing your Google ranking.
The aim of increasing your website’s Google ranking is to feature high up in the organic search on the left hand side of the page. The right hand side is paid or sponsored ads – known as Adwords. In addition to search engine optimising (SEO) your whole site, you can write articles on the main keywords people use to search for you.
Choose your keyword
The first step is to determine your keywords. You can do this by looking at a keyword selection tool such as Google Adwords Keyword Tool or check your web stats to figure out which keyword you want to rank highly for.
You don’t want to place all your keywords into one article. Just like a website page, keep the article to one topic. Don’t try to jam 3-4 ideas into one; split them up and have 3-4 smaller articles, focused on one set of keywords each.
Your keywords will be general such as public relations or marketing. When you are coming up with topics delve into more detailed topics under that more general one. For example, if you take a look at our resources section you will see we have written articles on specific aspects about PR including how to write media releases and case studies.
Key word density
Getting the keyword density ratio correct is critical. Google can tell when you are overusing keywords just to get your site to appear higher in search engine rankings.
Using Keywords in your Article is important – but remember ‘real people’ want to read the article too, not just Search Engine Robots. Avoid ‘Keyword Stuffing’ as this usually results in a fairly unreadable article for regular people.
Follow the simple rule of thumb of using a keyword no more that 3 to 5 times per 500 words. Aim to use your keyword in the heading, the first paragraph and last paragraph.
Write a great article
There is no point in writing an article that is poorly written – even if it does have keywords. I have read articles on websites that make me cringe as they are obviously written for search engines. If you are going to write an article it needs to be relevant to your audience and written well. For guidelines on how to write an article go to the CP Communications website.
Don’t just put it on your website
Sure you are writing a search engine optimised article for your website, but think about how to promote it. Tweet about it, post it on your Facebook page, put a link to it on your Linkedin status. We also place our articles on free article websites such as www.evancarmichael.com and EzineArticles.com. Your article on heaps of other websites with a link back to your site is even more Google SEO goodness.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.