How to use your reputation in a crisis, not destroy it
The success of any business – from banks to online shoe stores, including social media influencers, hinges on their authenticity. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread […]
Getting your event seen by your target audience
Setting up an event for the first time can be extremely daunting, especially if you don’t have any experience in promoting an event. Putting on an event is a great way to showcase your personal brand and connect with your targeted audiences. However, getting people to show up and maximise the PR opportunity is just as important […]
Brand identity: How to maintain when a CEO or leader leaves
In the recently unfolded events where the three iconic judges of Masterchef Australia are having their role on the show discontinued after 11 years, there has been much uncertainty over the future of the program. The three had become key figures in representing the show, making it hard to imagine the show without them. How […]
How to write an article that will be picked up by a journalist
Attracting the attention of a journalist with a gripping article is a critical step toward getting your content published. Articles provide a compelling format to communicate your personal or organisational brand, expertise and services. Having your article published by an external source provides your content with greater credibility, and helps to position you as a […]
How to make sure you deliver an amazing media interview
Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons. I’ve listed some successes and failures to provide do’s and don’ts to ensure that […]
Photography tips for media
We’ve all heard the saying “a picture is worth a thousand words”. Photography is a powerful vehicle in terms of promoting your brand or business. The images used to represent your business can create an immediate and lasting impression. Whether you are considering professional photography for your company’s website or perhaps for future media opportunities, the […]
