Tips for Online Publishers, Journalists, and PR Firms

index_r6_c51.jpgOnline publishers, journalists, and PR firms should get serious about search. Here are some general guidelines to make your press releases and articles achieve more search engine visibility:

Implement SEM 101. For your target audience to find your site on the search engines, the pages must contain keyword phrases that match the phrases your target audience is typing into search queries. Journalists and online writers understand this concept but often don’t implement it.

Take small steps. If writing with keywords isn’t quite an established habit, start small. Emphasize only one keyword and see how well you use it. Once you’re comfortable with one keyword, try two. Then three.

Learn about the CMS. If your CMS allows you to write unique, separate titles for email, Web pages, and HTML title tags, then write three different titles. If you must use a single title for email and the site, then write headlines using keywords. Make sure the HTML title tag always contains your most important keyword phrases.

Link to and from press releases and articles. When people arrive at your site, what do you want them to do? Read your article and leave? Link articles and press releases to related articles and press releases. Make sure product pages link to the press release about the new product feature.

Encourage visitors to take the desired action. Online publishers have different goals than commerce sites. Desired conversion points include number of page views and time spent on the site. Encourage visitors to read other articles. For PR firms, encourage visitors to read beyond the press release. Link development is also a part of search engine visibility.

For the full article go to clickz.com

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

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