How to conduct your own media monitoring

These days online reputation management is essential.  Customers and clients use social media platforms to talk about services or products and they might even be talking about your brand.

It is vital to be proactive on social media sites so you can keep up to date with any conversations involving your brand and jump in where necessary – whether it is to answer a question, give some expert advice or deal with an unhappy customer, it is essential that your online presence is seen and heard.

PR Fuel has provided some helpful tips to ensure you don’t miss a thing when it comes to social media.

  • Google Alerts send regular update emails on the latest search results for a particular phrase or keyword that you have chosen. They are simple and free to use, have no maintenance and is a great way to keep up to date with what people are saying across the web about your brand.
  • Always search important keywords to track specific mentions about your brand. This not only keeps you up to date on current industry news but also could present opportunities for you to jump into online conversations with your target audiences.
  • Always monitor your backlinks so you can constantly be up to date with who is linking to your website, blog posts or if someone posts a link on Twitter that is directed at you.

These days there are plenty of great monitoring tools and things you can do yourself to make personal media monitoring easier.

Read the full article here.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.

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