To improve the visibility of your media releases via searching, modify them so that they show up in online searches performed by your target audience.
Decide on a keyword phrase that ties in to the product or service you are promoting and that people actually search for. You can research this conveniently at Wordtracker.com.
For example, some authorities claim that “media release” is preferable to “press release.” Place this phrase into your press release headline and repeat it around three times within the body of your press release. Make sure you also write out a properly formed link to your own Web site (i.e., write “http://www.mydomain.com” rather than “mydomain.com”) within the text of the release.
Unless the proper name of your product or service is already well-known, emphasize its generic description rather than its name. For instance, write “proposal writing software” rather than “PropWritePro.” Likewise, substitute keyword phrases for pronouns like “it” or “its” to increase their overall frequency in the release.
Include a subhead, which in turn includes your keyword phrase, if your release goes on for more than three paragraphs. If you would normally finish off with a subhead like “About TurboHeadIsland,” where TurboHeadIsland is the name of your company, lengthen the subhead so that it includes your keyword phrase, for example, “About Proposal Writing Software Maker TurboHeadIsland.”
Post your release at your own Web site on its own page, linked from your home page, in addition to distributing it.
Full article at aboutpublicrelations
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