This week Google+ launched brand pages for companies, which allows businesses to join Google’s social network. Although, at the moment, Google+ is not as popular as Facebook and Twitter, it is important to understand the benefits and advantages a Google+ brand page can do for your business.
Inc. reporter Lou Dubois, examines the positive aspects of Google+ and why business owners should care about its newly released brand pages.
- Connecting with customers and fans who love your business
Not only are your fans able to recommend you with a +1 feature, they are also able to add you to a circle to listen long-term. An important benefit of a Google+ brand page is that your customers are able to spend face-to-face time with your team via the Hangout option, also referred to as the video chat option. - Rise in popularity in the future
The fact is that Facebook began within Harvard’s University campus and to this day, has grown to include over 800 million active users. Google+ currently has 40 million registered users and, although this may seem small compared to Twitter or Facebook, the important thing is to remember that overtime Google+ will become mainstream and will continue to grow. - Direct connection with Google search results
Assuming Google+ can keep up its impressive growth, one of the most significant benefits the social network offers is its direct connection to Google search results. If users type a + before a brand name into a Google search, the Google+ branded page will show up. A search in Google Maps or Google News will ensure that your company’s branded page will show up. This is a very important benefit, particularly for small businesses.
Critics have predicted that Google+ will be more business focused while social networking will be its second use. However it is important to remember that, although Google+ brands is a new development for companies, the most effective results are achieved through a combination of all social media sites.
Read the full article here.
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