Nothing can prepare a person better for an interview than practicing with an actual journalist during a media training session.
It’s very rare to receive the interview questions before the actual interview – most are lucky if they receive a theme on what the questions will be based on. However, media training with an actual journalist can really help – especially when it comes down to having to answers those tricky questions.
PR Daily has provided a couple of tips on how to media train executives.
Be prepared for the unknown:
Journalists will generally start off with a list of questions. Occasionally (but not very often) they will send over the questions for preparation.
However, it is vital you drill into the executives that this is just a guide – the chances of them straying and asking a round of different questions to what has been sent through is very, very likely.
The best skill executives can learn in media training sessions is the skill to think on their feet and provide sufficient answers to the questions that always leads back to key messages.
Lead with a positive:
During the feedback session ensure that you always lead with a positive and suggest ways they can improve on the negative.
Most executives going through media training for the first time aren’t going to get it right straight away so be sure to encourage the good points and help create solutions for the bad ones.
Ask for questions:
At the end of each media training session be sure to leave time to ask for questions. Question time can be the most valuable part of any training session.
You may find that something you think to be basic knowledge is a confusing issue for someone else.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.