Top five business New Year’s resolutions and how to achieve them

It is probably said every year, but this year has flown by and it’s around this time that people begin thinking about what they did – their successes and challenges – and what they want to achieve or do differently next year.

Probably the hardest part of a New Year’s resolution is actually sticking to it – but that challenge is also part of the fun. So here are some business resolutions that should be on your list for next year.

1. Embrace change
The communications and media industry is forever moving forward, stop to take a breath and you’ll be left behind. As a small business it is somewhat easier to adapt to change, however that isn’t to say change is any less challenging.

Change is inevitable but it is also a scary concept. To overcome this fear try to do something new – arrange a meeting a new potential client, start a new blog, attend new networking events – every month for the entire year. It may seem small but the only way to embrace change is by creating it yourself so why not have some fun while you’re at it?

2. Network more
As a business owner it is on your shoulders to bring in new clients. Walking into a room full of strangers and pitching your business is not an easy task, it takes determination, courage and copious amounts of practice.

Achieve this resolution by practicing networking through events and any other opportunity that allows you or your employees to socialise with potential clients.

3. Keep up with new social media platforms

Humans are, by nature, creatures of habit. It is a habit to log onto Facebook and Twitter, update a status, send a tweet, look at the news on your wall and follow a particular Twitter stream. But what about all the new platforms that are coming soon or emerging right now?

This resolution is about trying something new and exploring something foreign. To achieve this, join and explore as many new social networks as you can. Each platform, no matter how similar they all may look, offers different and exciting ways to communicate and exchange information – never judge a social media platform by its HTML code.

4. Take control of your email account
Sometimes the most daunting part of the day is checking emails. This may sound ridiculous and in actual fact it is! Email is meant to be an efficient, effective and easy mode of communication but now it seems to be one of the main time consumers.

Achieving control of an inbox requires more filtering software and a little bit more discipline. Any e-newsletters that can go through to personal email or aren’t needed at all should be changed and better spam filters should be put in place to ensure majority of your received mail is relevant.

5. Grow
Growth is a part of life and definitely apart of business and this last resolution links back to the first one. In order to grow things must change and vice versa.

To achieve this all other resolutions need to be embraced. Network more, embrace change, keep up with all the changes in social media and reduce the time spent on communication mediums such as email, leaving more time to focus on growing the business, networking and embracing change.

The year 2012 is bound to be an exciting one filled with changes, challenges, successes and learning curves. Starting off with clear set goals and how you plan to achieve them is a great way to enter into the New Year!

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.

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