We just had a call from a client’s client asking if we could do a phone interview for a case study we are writing for our client. It started me thinking, how many businesses tell their stories through the experiences their clients have?
Have you thought about writing success stories to put on your website, sales material or even to pitch to relevant media?
Case studies provide ideal opportunities to leverage business successes and can be used to reinforce your core messages through “story telling”. They provide audiences, including journalists, a picture of the benefits your business provides its clients.
Market research consistently shows managers refer to the experiences of their peers when making purchase decisions. You most likely have many “stories” and it would be a shame if you didn’t tell your audiences about the successes you have.
Here are some questions to ask your clients to build a case study:
What business is the company in?
What value does the business provide to the customer?
What are the most important issues facing the business?
What are the apparent problems?
Are the apparent problems the real problems or only symptoms of the real problems?
On first reading what do you think the company should do?
What are the possible problems with your suggested recommendations?
What are the characteristics of the environment that the company operates in?
What are the characteristics of the industry that the company is in?
How does the company compare with other similar companies?
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.