10 maxims for emerging media

I went to hear Dr Jim Macnamara, Director, UTS Centre for Public Communication speak at The University of Technology, Sydney lecture: UTSpeaks: Hearing, Seeing, Knowing More – How are emergent media changing our lives, organisations and politics?

His 10 maxims for emerging media are:

• There is no mass audience
• Cyberspace is a myth
• Computers are becoming invisible
• Communication networks are becoming invisible
• Media are becoming immaterial (ie the type of media)
• Media are now primarily software
• The networks that matter are participants
• Brands & products will survive and prosper
• Web 3.0 is being built – with new challenges
• New business models are needed.

He mentioned that we are hybrids (we as in bloggers etc) because we are consumers of media as well as producers. We don’t just read the news as reported by journalists, but create it as well.

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

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