At the “business card exchange” moment in the meeting, they said they didn’t have a card. I asked what their web address was and they said they don’t have a website yet (they are in the business of websites!) and I asked them what their rates were. You guessed it. They haven’t figured out their rates.
So they are spending heaps of time in business development, but no time in developing the image and marketing for the business. From a marketing & PR perspective, that is just crazy. I have a few media opportunities that would suit them perfectly, but there is no point in getting media coverage if readers can’t go to a website to get further information – even contact information if they want to buy from them.
The tip is don’t get bogged down in the details and getting it perfect the first time. Understand that your business image will change over time, as will your rates etc.
Key things to do when setting up a business (from a marketing perspective):
# Get a business card
# Upload a website (or start with a blog if you don’t have the funds for a website yet)
# Work out your products or level of service
# Develop your rates/charges
# Put together information on your business & product that you can leave behind or email.
Don’t bother with business development unless you can come across professionally – especially if you are a start up. A good first impression is essential.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.