I have seen so many small businesses develop a great business idea, do the research into their target markets etc but then fall down when it comes to their image. Many come across unprofessional because they didn’t want to put budget towards a professional logo or business card.
A business card says a great deal about a business, and it is often the first and only thing a potential customer sees. These days, you can do a lot of creative things with business cards, if you have help from a good artist and printer. They will also incorporate your special message and logo onto letterhead, pamphlets and brochures.
In general, if you want to convey the image of a “no-nonsense” operation, keep your printed materials subdued and businesslike. They don’t have to be boring, however – use a quality stock paper, make your logo prominent, and use a bold typeface.
If your business is less formal and more “fun”, then you should probably be a little more creative. Use brightly colored paper stock, or try a foil stamp to add some excitement.
Building an image takes time and careful planning. If you know who your audience is, and what they want from you, you are ahead of the game. The next step – defining what your image should be – involves taking a good look at your business, and deciding how it would best fit in the marketplace.
The final step – establishing your image – is an ongoing process. Remember that any time you distribute printed materials, appear and speak in public, or produce any visual aids or events, you are helping to project and maintain the image you desire.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
