Knowing your market is essential for effective PR, marketing and sales. Market research permeates every facet of business. You must remember who you’re talking to as you describe your business to them.
You need to know from the very beginning who your customers will be. Many people have a problem focusing on a specific market, and consequently waste a lot of time and effort attracting people who will never buy from them.
When building a company brand, you should direct your energy and strategy toward the segment of the market you have identified as the most likely to purchase your product or utilise your service. Then you need to ask yourself a few key questions that will help you develop the type of image that will attract these people:
• What is the lifestyle of my customers?
• What are their buying habits?
• Are they budget-conscious?
• Where do they live?
• What features do customers like about my product(s)?
• What features do customers like about my competitor’s products?
• What benefits do my competitors list in their promotional material?
• What benefits does my product have that gives my company a competitive advantage?
• How are my competitors’ promotional materials designed? What colours are they using? What typefaces are they using?
• What type of packaging are my competitors using?
• What is the pricing like in the market I am targeting?
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
