Some time-tested approaches for structuring an article:
• Identify a problem, give a solution
• Suggest a new approach
• Develop the pool of knowledge on a subject
• Describe the lessons learnt from a project/transaction/ruling/issue and their applications to other areas
• Conflict the majority view or “perceived wisdom” Chronological
• Give the “inside” story – new information about an already well known event, activity or undertaking.
Your article can generally be improved by using another source. Your article is about showcasing you and your firm’s competency/brilliance. It has a lot more authority if your customer or client is saying this, and is an active part of the story. If your new product/service is brilliant, get a client, buyer or user to say it.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
