I recently attended an intereresting PRIA webinar by Katie Delahaye Paine on PR measurement. She covered measuring blogs, wikis etc. with some interesting insights and facts: * Reputation are made, destroyed and saved in the blogosphere. * If you want to measure relationships or registration you need to monitor consumer generated media. * Blogs need [...]
Australia’s first search marketing conference of the year is set to raise key issues within the industry as well as provide basic training and advanced strategy and tactics for industry professionals. Search Summit organiser Barry Smyth said that the Summit’s aim is to have a national conference that embraces the local Australian search industry where [...]
Following up on the release of the Social Media News Release (SMR) template, SHIFT Communications has created the Social Media Newsroom template. The template is free for all, and enables companies to more holistically communicate with key audiences. SHIFT principal Todd Defren notes in the presentation on the template that: • The Web is now [...]
The Women in Business Mentor Program helps up-and-coming women business owners (mentorees) grow their business by linking them with experienced business people (mentors). I participated in this program early on in my business and it helped be with planning and confidence. Almost 2,000 women have participated in the Program since its inception 12 years ago. [...]
A few posts ago I featured Social Entrepreneur, Valerie Khoo. Valerie is passionate about how individuals and small businesses can make a difference in the world – you don’t have to have big bucks to make an impact. To spread the social entrepreneur word (and make the world a better place) she is offering a [...]
According to the SMH article, Bosses let sleeping blogs lie, Australian chief executives are failing to capitalise on a PR phenomenon: blogging. General Motors’ is well known, with postings from chief executive Bob Lutz and many other senior executives. Bill Marriott’s blog explores the world of hotels. Federico Minoli of Ducati is into motorbikes. Randy [...]
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