Australia’s first search marketing conference of the year is set to raise key issues within the industry as well as provide basic training and advanced strategy and tactics for industry professionals.
Search Summit organiser Barry Smyth said that the Summit’s aim is to have a national conference that embraces the local Australian search industry where online marketers can learn from local and international industry marketing experts.
“The event has been developed for search marketers by search marketers. We understand the issues that are facing our industry today, and at a content and speaker level we know what they are looking to learn and discuss.”
“Search marketers can pick up practical knowledge from leading global experts while participating in business networking with search industry professionals, a rare opportunity in Australia” said Mr Smyth.
Search Summit focuses on a range of hot search topics with over 90 individual presentations on training, tactics and industry issues including:
2007 Search Outlook: Discussing the trends and the future of Search, world renowned Search Engine expert Chris Sherman will be keynoting Search Forecast 2007.
Google Webmasters Central: The team from Google will discuss various coding issues, and their affects within Google’s Search Engine. Topics up for discussion include CSS and hiding, validating code, semantic structure and Industry Influence, as well as a chance to ask any questions that audience members may have.
The sessions I think will be really interesting are:
Day 1 – 13:00 – 14:15 – Copywriting for Search (Training Stream) – Learn the key elements of combining keyword selection, online writing and internal site structure together with Article PR.
Day 2 – 11:15 Web 2.0 & Search (Tactics Stream) – Flash, Ajax, DOM Scripting, Tagging, Blogs and SEO.
14:45 – 16:00 – Social Search (Training Stream) – Get to know how to maximize the power of Social Media sites like Digg etc
There will be 40 speakers from the US, UK and Australia including world-renowned Search Engine expert Chris Sherman, Google’s Search Evangelist Adam Lasnik, Marketing Pilgrim’s Andy Beal, Position Tech’s Detlev Johnson, Bill Hunt from IBM.com + Australia’s Fionn Hyndman from dgmAustralia and Ian Leuchars from 24/7 Real Media.
When: March 1 & 2 2007
Where: Luna Park, 1 Olympic Drive, Milsons Point
Cost: $845 Registration: http://www.searchsummit.com.au
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