Following up on the release of the Social Media News Release (SMR) template, SHIFT Communications has created the Social Media Newsroom template. The template is free for all, and enables companies to more holistically communicate with key audiences.
SHIFT principal Todd Defren notes in the presentation on the template that:
• The Web is now “for everyone, by everyone.” Web 2.0 tools like social bookmarks, blogs, etc., have made it easy for people to research, create, publish, share and respond –with each other & with brands.
• Corporations are eager to participate… but are still evolving from a broadcast-oriented, one-to-manyparadigm, towards a model in which they adapt to a new reality: their voice is just one-of-many.
• Companies are accustomed to speaking to people through the filters of traditional communication channels (mainstream media, PR, advertising, direct mail).
• The “Social Media Newsroom” template is intended to get companies thinking about how to present themselves to broader audiences; to motivate greater participation and openness; and potentially boost organic website SEO.
• In part it is also intended to both “microchunk” news content and make most elements “subscribable,” so visitors can readily pick-and-choose, receive-and-share only those content aspects that are relevantto them, as individuals.
• Although “conversation is king,” we recognize that companies exist to make money. It will be important to strike a balance between reaching the masses (i.e., through SEO) and reaching individuals through conversation.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
