According to the SMH article, Bosses let sleeping blogs lie, Australian chief executives are failing to capitalise on a PR phenomenon: blogging.
General Motors’ is well known, with postings from chief executive Bob Lutz and many other senior executives. Bill Marriott’s blog explores the world of hotels. Federico Minoli of Ducati is into motorbikes. Randy Baseler, Boeing’s vice-president for marketing, does a great job if you like planes.
Some are little more than corporate spin, vetted (or even ghost-written) by the PR people. Even so, their chatty and informal presentation has a softer edge than more conventional marketing.
But their real advantage is in the feedback they generate. Corporate blogging guru Debbie Weil says: “Any attempt by execs at the top of big organisations to think out loud and listen to feedback from employees and others is laudable.”
You’ll look high and low for a web log penned by an Australian captain of industry.
Corporate blogs are an effective way to communicate with and get feedback from customers, prospective customers, the public, employees and business partners. They allow an organisation to respond quickly to negative trends or rumours.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
