www.getup.org.au are doing a great job of viral PR – and using the email to disseminate information. Check them out. Tired of politicians and believe we are a democracy then take a look at www.getup.org.au. Here’s the idea – hundreds of thousands of Australians working together to hold politicians accountable and affect the issues we [...]
Want to learn how to market your business online like the professionals? And unlock the potential of online marketing for your business. ADMA Australian Young Direct Marketer of the Year, Fred Schebesta is running 11 Online Marketing Secrets Seminar to reveal and teach online marketing secrets. In an increasingly online world, savvy businesses are harnessing [...]
The answer is dependent on the role of the blog. Many businesses think they don’t have time for blogs because they think they need to update it several times a day. Certainly news and review blogs need to be current and updated several times a day and daily. However, if you are using your blog [...]
Key messages are the core message you want your target audiences to hear and remember. They create meaning and headline the issue. Key messages allow you to control communications and enhance relationships with your target audiences. Key messages are designed to work out what you really need to get across on the topic to the [...]
Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. Understanding how news search engines operate is as vital to a public relations (PR) campaign as understanding how to contact reporters. News search engines According to Greg Jarboe, President and [...]
The importance of planning A business plan is a roadmap for the business – a document that provides vision, goals and benchmarking. It creates momentum and also provides an opportunity for a reality check – what worked last year, where the gaps are, and what next year is going to look like. Louise Woodbury from [...]
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