The answer is dependent on the role of the blog. Many businesses think they don’t have time for blogs because they think they need to update it several times a day.
Certainly news and review blogs need to be current and updated several times a day and daily. However, if you are using your blog to let people know what is happening in your business then the strategy is different.
You should keep it updated around once a week or evey two weeks. Some of your readers may find they just don’t have time to read updates anymore than that. Athough it is more important that the stories are relevant, than just adding any old story so your blog is updated.
You may like to try different schedules and different times, watch your traffic logs and keep track what you’re doing. You will find a schedule that suits you and your readers.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
