I recently attended an intereresting PRIA webinar by Katie Delahaye Paine on PR measurement. She covered measuring blogs, wikis etc. with some interesting insights and facts:
* Reputation are made, destroyed and saved in the blogosphere.
* If you want to measure relationships or registration you need to monitor consumer generated media.
* Blogs need two different tools, one to measure the impact of your own blog. One to measure the impact of others’blogs.
Not all blog are important:
* 31.6 million blogs have been created on services such as BlogSpot, LiveJournal, Xangaand MSN Spaces, with 10 million created in the first quarter of 2005 alone.
* 66.0% of surveyed blogs had not been updated in two months, representing 2.72 million blogs that have been either permanently or temporarily abandoned.
* 1.09 million blogs were one-day wonders, with no postings on subsequent days. The average duration of the remaining 1.63 million abandoned blogs was 126 days (almost four months).
Why bother with blogs?
Bloggersfit the profile of “influentials”.
51% of journalists read Weblogs regularly.
28% of journalists rely on Weblogs for day-to-day reporting.
70% of journalists who read blogs do so for work-related tasks.
33% of journalists say they use blogs as a way of uncovering breaking news or scandals.
43% of journalists use blogs to research and reference facts.
41% of journalists access blogs at least once a week.
55% percent say they read blogs as part of their work duties.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
