In previous posts I have mentioned how important neworking is in an SMEs PR stategy. One of the great groups I have found is The Last Thursday Club. The next one is all about developing new business. “Your success depends on how well you do in business is DIRECTLY related to how well you develop [...]
Online publishers, journalists, and PR firms should get serious about search. Here are some general guidelines to make your press releases and articles achieve more search engine visibility: Implement SEM 101. For your target audience to find your site on the search engines, the pages must contain keyword phrases that match the phrases your target [...]
What is a social enterprenuer? A social entrepreneur creates a business that has some kind of social purpose. There is motivation other than making profit. Profit is important because a business is no good to its customers if it is not profitable, but profit is not primary. The drivers for the business are more about [...]
This day has been celebrated since 1975. As the Secretary-General of the United Nations, Ban Ki-moon, says: “Empowering women is not only a goal in itself. It is a condition for building better lives for everyone on the planet”. The theme for 2007 is “Ending Impunity for Violence against Women and Girls“. The traditional rally [...]
Awards can really boost your business. From a PR perspective they are an essential ingredient in a small business PR program. As highlighted in the SMH Enterprise blog recently, savvy small business entrepreneurs realise that the credibility and independent judgements of some awards can add value to their business. Awards provide businesses with a range [...]
A-list bloggers post several times a day (40.7%), once a day (25.8%), or several times a week (22%). A-list bloggers revealed their full names (83.26%). A majority shared contact information, especially e-mail address (99.5%) and even instant message screen names (13.4%), mailing addresses (5.4%) or phone numbers (5.9%). A-list bloggers told their readers about their [...]
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