An article in today’s Sydney Morning Herald has reported that just over half of Australian companies were interested in social networking tools but were not using them yet. Another 26 per cent had begun a trial or were using them. Why is it that so many businesses are still just thinking about it? When I [...]
Each medium – radio, TV and print – have specific requirements you should understand before the interview. Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-one relationship, which means that you should adopt an appropriate style when you go on radio programs. You should [...]
The Internet has changed the face of business. No matter what your business, the Internet can be used to extend your reach. There are many FREE online tools that you can use to promote your business and stay in contact with customers. In this workshop, Carol Daunt, Founder & CEO of LearnTel, will share those [...]
Feature articles, case studies, analysis, user stories, opinion pieces are useful PR tools to project an individual’s or company’s thoughts, services, activities, philosophy and expertise. Before putting pen to paper have a think about how it will be sold or used. Your writing, research or thoughts will be published if they are pertinent, entertaining, informative [...]
Lynette Palmen, founder of Women’s Network Australia recently answered these questions on networking for me – Do networking events really work? Compare the results of networking with other forms of acquiring business such as advertising, cold calling etc and you’ll soon realise that the grape vine is a gold mine. Essentially any event can be [...]
With many businesses having offices scattered around the globe, video conferencing is the closest thing to face-to-face as it allows you to see, hear and talk to people in another location. It can be used in media conferences, investor meetings and incorporating experts into press interviews. You can bring together just a few people at [...]
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