If you have a website you are probably familiar with basic search engine optimisation. You will know what words
you are targeting for. If you want to come up on Google for ‘headsets’ then you would do the following.
• Have two to three links going from your press release to your website with the
link text / anchor text ‘headsets’
• Have headsets in the title of your press release
• Have ‘headsets’ in a sub title on your page in bold and in italics
• If you use images on your press release have the alt text mention ‘headsets’
• Post your press release in sites that have a Google page rank 2 or greater
• Only post your press release in a maximum of 4 press releases sites
• Try and put out a press release on ‘headsets’ once a week for two months
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
