How to effectively use an editorial calendar

An editorial calendar is a valuable PR and social media tool that can help businesses to produce effective, timely and targeted content for their target audience. Businesses use multiple channels including blogs, websites and social media channels that all require fresh and exciting content; sourcing and organising this content can be a challenging task. Implementing [...]

Are you constantly trying to guess what the media will be writing about next, and getting it wrong? Knowing in advance what a journalist will be writing about can help you to pitch the right angle at the right time to gain media coverage. By doing some research and looking in the right places you [...]

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