Public Relations Sydney

Tips on writing effective website copy

What are the essential traits of a great website? After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait that makes a website work is the content. The content or copy of your website is critical. […]

Web 2.0 could drive evolution in government and citizen relations

The emergence of Web 2.0 brought a whole new dimension to how businesses communicate and connect with their customers. Dominic Fallow’s Rachel Fieldings’ now explores how ‘Web 2.0 could drive evolution in government and citizen relations’ too. Web 2.0 technologies are changing the way government operates and interacts with the public worldwide. They present an opportunity for government […]

Web 2.0 technologies boost NSW tourism

Government News (Angela Dorizas) has reported that the adoption of Web 2.0 technologies in the NSW tourism industry has increased website traffic and opened up new market segments. A report commissioned by NSW Tourism,  Adoption of Web 2.0 by Tourism Businesses in NSW found that the use of user-generated content and social networking resources, such […]

Business yet to harness Web 2.0

The AustralianIT published an interesting article this week: BUSINESSES are starting to mine Web 2.0 for economic gain, but many lack a firm understanding of what it is and what value it brings. Current definitions of Web 2.0, sometimes called second-generation internet, are as diverse as the remarks of commentators on the subject.  Blogs, wikis, […]