Government News (Angela Dorizas) has reported that the adoption of Web 2.0 technologies in the NSW tourism industry has increased website traffic and opened up new market segments.
A report commissioned by NSW Tourism, Adoption of Web 2.0 by Tourism Businesses in NSW found that the use of user-generated content and social networking resources, such as Twitter and YouTube, resulted in increased visitors, higher search engine rankings and greater feedback from consumers.
Included in the report was a case study of the Australian Museum’s website.
The Australian Museum was an early adopter of Web 2.0 technologies, including social media sites such as Facebook, Twitter, YouTube and Flickr.
In June 2009, Web 2.0 tools were integrated into the museum’s own website, with comments, tags, blogs and multimedia file sharing added to the site.
“Web 2.0 to the website provided the Australian Museum with valuable, in-depth insight into their audience,” the report stated.
“The comments contributed by users provided information about who the museum’s audience was, why they were engaging with the museum and what information their audience was interested in.
“Through the adoption of Web 2.0, the Australian Museum was finally able to create a snapshot of its audience.”
The report also found that the Australian Museum also benefited from savings in financial and time resources, access to new markets and increased community engagement.
To download the full report click here.
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