The emergence of Web 2.0 brought a whole new dimension to how businesses communicate and connect with their customers. Dominic Fallow’s Rachel Fieldings’ now explores how ‘Web 2.0 could drive evolution in government and citizen relations’ too.
Web 2.0 technologies are changing the way government operates and interacts with the public worldwide. They present an opportunity for government CIOs to slash IT costs and transform internal collaboration using social technologies, a new report has found.
However, moves to use Web 2.0 capabilities to radically overhaul the government’s relationship with the electorate will need to overcome resistance, as it will have to address concerns over security of information, current commercial arrangements and the breakdown of hierarchies, if they are to succeed.
Social, economic and policy changes are forcing governments across the world to take advantage of technologies such as wikis, social networking and blogs, according to KPMG’s Government and IT Advisory.
It also says cloud computing offers the potential to dramatically reduce public sector IT costs.
To read full article CLICK HERE
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
