Contact: Media Interview, PR, Personal Brand Training and Presenting
Get in Contact with us to present, train and coach individuals and teams. Effective public relations, personal branding, communications, media training and coaching. Contact us today! Catriona Pollard Communications Pty Ltd P: 0411 023 974 E: info@cpcommunications.com.au Or fill in the contact form at the bottom of this page. We look forward to hearing from […]
How to use PR to promote a charity
Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be […]
How to use emotions to build brand loyalty with your target audience
Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. […]
PR and marketing: What’s the difference?
As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing […]
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