Social media is becoming more and more popular as a part of a PR strategy as a means of disseminating news. However, it’s important to pitch your news stories to both traditional and social media.
While the circulation of many newspapers and magazines is dropping, PR professionals should not be ignoring traditional media like newspapers, magazines, television and radio. Elena Verlee, who writes the blog PR In Your Pajamas, gives her reasons why.
- Traditional media is instantly recognisable. Because it has been around for so long, it’s very likely that the average person knows the name of the local newspaper rather than the most popular blog in the area.
- Traditional media outlets have more status and authority than social media, so traditional media coverage will help you gain credibility.
- Social media feeds on traditional media. Bloggers often write about the news as they hear it in traditional media, so if you are covered in traditional media it’s likely that you will then be seen on social media – it might even start with your own social media.
- Traditional media outlets use social media – and these social media sites usually have a large readership. Although print circulation is declining, traditional media still reaches vast audiences both online and offline.
The most important thing is to aim for media outlets that your target market is consuming, whether they are traditional or new. If you aim to get media coverage in both traditional and social media, you’ll give yourself the best chance of achieving your PR objectives.
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Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.