Beginning an awards submission can seem like a daunting process especially when you have a million other tasks on your ‘To Do’ list but in reality, the time and money spent entering business awards is more of an investment than a cost. Even if you don’t take home first prize, being a part of the whole experience can be incredibly rewarding.
Voicing your vision
How often do you sit down and think about what your business has achieved, how you have achieved it and what the plans are for the future? Creating a submission for an award forces you to spend some time looking at what you’re doing and can not only be really satisfying but can enthuse you about future endeavours.
More marketing opportunities
Even as a nominee, your business can receive a mention through a variety of media outlets in conjunction with the awards you have entered. The award organisers will often list nominees on their website, in their social media and in their media releases. You can also capitalise on entering by promoting your involvement through your own social media and on your website.
If you’re lucky enough to become a finalist or even win in a category, there are PR opportunities to take advantage of within your specific industry publications.
Putting you on the map
Everyone is always looking for that edge on their competitors, the key point that makes you stand out from the crowd. If you are named a finalist, or winner of a business award and your major competitor is not, this is a unique stand out factor that could be the difference between whether a customer decides to go with you.
The extra promotion through the awards will also help raise awareness of your company providing networking opportunities that often lead to new business opportunities.
The prizes
Companies usually enter business awards for the kudos and marketing opportunities that come out it but don’t forge there are often prizes involved as well which can really boost team morale.
For awards that have presentation ceremonies and dinners, the event is the perfect way to celebrate a job well done. A team with a high morale will generally produce better quality work which could mean more award wins in the future!
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
