Although there is no guarantee that when you pitch in a story idea to a journalist they are going to run with it. However you have a much better chance if go the extra mile – research every show or publication before you send your pitch, and give it a targeted, relevant, timely story. Here are some tips for developing the story angles:
Read the daily paper
This sounds really obvious, but get into the habit of reading newspaper (online or printed). Scan the headlines of each section and ask yourself, “What is in the news today that ties in with what I want to promote?”
Read your publications you want your story in
Reading through the publications you want to be featured in will give you a good idea about what angles they are looking for, and what sections they have so you can develop angles specific to the section.
Use surveys to craft solid story ideas
The media views quantitative data as newsworthy, accurate, and sidebar-friendly. Launch a survey, or piggyback on survey results that relate to your industry to create a strong story.
Listen to questions your clients and customers ask you
Are you suddenly hearing lots of people asking the same question? A trend may be starting that you can tie into.
Read trade publications to spot industry trends
What is the buzz in your trade publications? What are new developments in your field? Use your access to this information to shape a story.
Give evergreen stories topical new twists
Have you noticed that new year’s resolution articles fill newspapers and magazines every January and tax tips are published every March? Editors have a pressing need for evergreen stories, but demand fresh twists that relevant to their audiences. A “top ten” list of tips is always welcome.
Work with holidays
Create a story angle by tying in with regular holidays or with a little-known but highly relevant holiday. You can even make up your own special day or week and get publicity for it. For example ING DIRECT launched Savings Week 2009 to link their bank with saving.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.