A huge part of a PR professional’s role is writing content for a variety of mediums.
With so much content to write each day it can be easy to neglect the basic rules for writing great content.
Copyblogger has provided some simple tips you can do right now to improve your writing.
Write short sentences: Your readers will be able to absorb and understand your message better if your write in short sentences. The optimum length of a sentence is approximately 45 characters long.
Be concise: Try to write clear, easy to understand sentences. Get your point across in one sentence rather than wasting words explaining yourself.
Consider your tone: It is often difficult for readers to pick up on the intended tone of your writing if they have not been provided with enough information. Make sure you provide enough detail in your writing so readers can pick up on your intended tone.
Use three points: Readers will be able to understand and remember information more effectively when it is broken down into points. Three points is the best number to use in your writing, whether it’s three bullet points, three steps or three ideas.
Have a clear goal for your writing: When writing it’s often easy to drift off topic and stray away from your main point. Before you start writing, plan out the introduction, the three main points and the conclusion to help you stay on track and get your point across.
What other great writing tips can you suggest?
Read the full article here.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
