The article, ‘The Growth of Social Media in B2B Internet Marketing‘ on Website Marketing Pros, discusses the employment of social media and the creation of buzz as a tactic for business-to- business internet marketing.
The term social media marketing generally implies the use of online communities, blogs and social networks and other online media for the purpose of sales, marketing, customer service and public relations. The word social media itself implies those web properties where the content is mainly published by the users themselves and not through those who are the direct and actual employees of that web property. The varied twitter uses and benefits often help in this very purpose.
When it comes to marketing through a social media, the first and foremost thing required is the creation of buzz. This means that some newsworthy event or blog entry or even a tweet has to be made. This is the first step in creation of buzz and dispenses with the requirement of any press releases. The news which is put up does not necessarily need to be in relation to the product or service which the company seeks to promote.
An amusing or even a compelling message on twitter, which carries the logo of the company, has been successfully used to create a viral campaign. Many times, the inclusion of an incidental tagline is employed for this purpose. This is a part of twitter uses and benefits, which allow the company to instantly reach hundreds of users instantly and simultaneously.
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