The expansion of online technology has seen great change in the methods of Public Relations. An online PR Strategy is now an essential element of a campaign. But how do you know if your strategy incorporates the right methods and approaches?
An online PR Strategy must not only incorporate social media tools such as Facebook, blogging and Twitter, but realise the differences between these mediums and know how best to utilise each one. Danny Brown at Web Analytics World has provided a useful article that illustrates how you can use online PR to maximum effect by avoiding five simple mistakes.
1. Press Release Mass Mailing
Emailing the same press to all of your media contacts and hoping that a few people will respond is not the best approach. Target a few publications whose audience matches that of your client, and tailor your press release.
2. Ignoring the Power of Bloggers
Blogs are read by a niche, interested audience and this is a powerful tool that many PR professionals do not utilise. Don’t send press release after press release regardless of relevance. Do read the blog and familiarise yourself with the content and style.
3. Not Looking After Your Client
When a PR campaign is launched, business reputations are put on the line. Monitoring the news feeds and alerts should be high on your agenda. With the instant negative or positive reaction that the online media offers, being able to react to what’s being said is crucial.
4. Not Using Social Media
Used properly, social media can be one of the most powerful PR tools around. Thousands of people may see your information and start a conversation about your client. There really is no excuse for not using them as part of an online PR campaign.
5. Impact Management
It is so important to monitor where the biggest impact of your campaign is being made. Knowing what your audience is responding to most favourably, and working on the areas that are not working, is part of any good PR strategy.
A strong and well thought out online PR Strategy can mean thousands more people seeing your brand than traditional PR alone could achieve. By knowing your audience and the online tools available, you can maximise the results of your PR campaign.
Read the full article HERE.
Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au.
