• Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Contact

Public Relations Sydney

  • Home
  • About
    • About CPC
    • CP Communications in the Media
    • Book Catriona to Speak
    • Careers at CP Communications
    • Our Clients
    • Success Stories
    • Praise
  • Consulting
    • Public Relations
    • Social Media
    • Content Marketing
    • Thought Leadership
    • Personal Branding
    • Mentoring and Coaching
  • Training
    • Social Media Training
    • Personal Branding Training
    • Business Networking Training
    • Public Relations Training
    • Managing the Media Training
    • Public Training
  • Unknown To Expert
    • Publicity Pack
    • Unknown To Expert 5 Star System
    • Praise
  • Blog
  • Contact

“The top 100 CEOs don’t do it…”

Barb Dybwad’s Mashable article, ‘Should CEOs Be Fluent in Social Media?‘ interviews CEO of Forrester Research, George Colony, in an effort to uncover why so few CEOs have taken on social media.

Why are there so few top executives on Twitter and social media in general? What are some of the major fears and issues that are preventing that kind of adoption?
There are really three factors there: one is age. Hate to be so obvious about it, but most of these people are of the typewriter and Wite-Out generation. If you’re born in 1980 and onward you’re in the AIM generation. The next generation is the Facebook generation. The next generation after that is the iPhone generation. So only those three generations born since 1980 have lived in a world with social technology.

Before that, you may be the Apple II generation or you may be the IBM PC generation, but especially at college it wasn’t part of the life you lived; it wasn’t the air you breathed and the water you swam in. So age is a factor.

The second factor is the constraints: the first is regulatory, especially if you’re a public company. With Reg. FD (Regulation Full Disclosure), the FCC says that every time a CEO speaks, any current or potential investor must be able to hear it. They have not yet defined whether Twitter is at Reg. FD or the blog is Reg. FD or if Facebook is Reg. FD. They have said at times it is or sometimes it isn’t — it’s still not fully defined.

So those rules need to be set before we’ll see wider adoption.
Exactly, yeah. There are a lot of other regulatory FTC rules for CEOs too. Then the next factor is really about risk. The CEO has risk that they’re going to offend customers, partners, the Board of Directors. Then you have risk around litigation. I won’t say who this is, but a very prominent CEO of a large company was told he could not become more social because he was in too many courtrooms already. So the risk of litigation is a big issue.

The next factor is time. If you go to a CEO and say — and this is sort of conventional wisdom around being social — “We want you to make between five and six 140-character statements a day” — that’s 30 a week. “Then we want you to make one large statement per week — about four or five paragraphs.” And most CEOs would say, “There’s absolutely no way I could do that.”

There are two problems here: one is time. Calculate the time behind this and it’s about five or six hours — that’s a lot of time for a CEO. The second is that model — which has become almost an accepted model if you want to build followership — that model is unsustainable if you want to sustain quality. In other words: There’s not enough to say. There’s not enough wisdom in the world for one person to be wise over all those statements to fall over a year. That’s 1,500 short statements a year and 50 large statements a year.

Those are the factors that constrain a CEO from doing this.

To read full article CLICK HERE

 

Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Contact us today. For more great tips visit our website www.cpcommunications.com.au. 

Filed Under: Articles Tagged With: Catriona Pollard, CEO, CP Communications, PR tips, public relations sydney, social media

Related Posts

  • Be like Apple and use clever PR to launch your new product Mashable reports that Apple has announced the launch of its much anticipated iPhone 5. Before the product […]
  • What are you saying online? If you think you can keep your professional and private lives separate online, think again. We’ve all heard […]
  • Brand identity: How to maintain when a CEO or leader leavesBrand identity: How to maintain when a CEO or leader leaves In the recently unfolded events where the three iconic judges of Masterchef Australia are having their […]
« The use of social media in B2B internet marketing has grown
Social media – The question of price »

Talk to us on 02 8969 6088

Contact Us Today!




Preferred method of contact:

captcha

Book Mentoring
With Us

Learn About Our
Training

Learn About Our
Consulting Services

Categories

  • Advertising
  • Articles
  • Awards
  • Blog tips
  • Blogroll
  • Business
  • Case studies
  • Clients
  • Content
  • Entrepreneur
  • Events
  • Great websites
  • In the news
  • Marketing tips
  • Media tips
  • Networking
  • PR tips
  • Public Relations
  • Resources
  • social entrepreneur
  • Social Media
  • Tech tips
  • Thought leadership
  • Twitter tips
  • Websites
  • Writing

Search

Need help with your PR? We build brand reputation and offer real solutions to business challenges, and do whatever it takes to get the results you deserve. We’d love to hear from you.




Preferred method of contact:

captcha

CP Communications is a Sydney Public Relations Agency who are experts in media relations and personal branding, and are known for getting amazing results.

Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2019, all rights reserved
Level 1, 4 Young St, Neutral Bay NSW 2089 | P: (02) 8969 6088 | Contact Us

Privacy Policy & Disclaimers