Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a [...]
Although there is no guarantee that when you pitch in a story idea to a journalist they are going to run with it. However you have a much better chance if go the extra mile – research every show or publication before you send your pitch, and give it a targeted, relevant, timely story. Here [...]
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