Public Relations Sydney

Social Media Engagement Optimisation

ClickZ.com’s Harry Gold’s article, ‘Social Media Engagement Optimisation and ROI,’  explores whether you can optimise social media marketing the same way you optimise performance media or paid search: Well, first you must decide what you want people to do, and then choose a couple things to measure that success. For instance, take the following metrics, their possible data, and […]

Reach vs engagement

Socialmediatoday.com’s Andrew Smith has written an interesting article about ‘Reach versus engagement: The new online battleground for PR and media’ . For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – […]

Social media success – Not bad for an Old Spice

There are no guarantees your social media campaign will become an instant hit. Discovering how to successfully reach and engage target audiences through social media channels is, for many businesses, a trial and error process. In its most recent campaign, Old Spice has won over social media users, on a global scale. Marshall Kirkpatrick from Read Write Web looks […]

Social media – Act now, not later!

The internet has become an integral part of the business environment. From a public relations perspective it is important to ask which channels are best suited to reaching your target audiences. The answer for many businesses will be the internet. Many businesses have recognised that they need to have an online presence in order to strengthen and maintain open communication channels […]

How to come up with a social media strategy that works

The potential ways you can use social media to benefit your business are limitless. Even the NSW State Government has discovered the value of social media and experimented by holding NSW’s first ever parliamentary Twitter debate on Wednesday 16 June 2010. Although not that successful, the Government’s Twitter debate showed that trial and error is needed to achieve a social media strategy that works for you. When it […]

An interview with Bridget Davis, The Internet Chef

How has social media influenced the food industry? Social media has made the food industry accessible to everyone. The food industry has to be more accountable as the average person now has a voice and opinion that can go up in 140 characters or as a status update. Up-to-the-second reviews are being written while people dine, course […]