Public Relations Sydney

Five steps to good social media karma

There are many unwritten rules of engagement when it comes to the various forms of social media. Unless you are a frequent user, it’s easy to unwittingly act in a way that some people could perceive as rude. Joel Postman of Social Media Today has written a great guide to making someone’s day in the […]

Tips for managing your social media strategy

Social media is becoming an essential part of public relations strategy. However, for many companies, the idea of managing such an interactive, instantaneous medium is quite scary. Mashable’s Sarah Kessler has written an article about how best to execute and manage your business social media strategy. It has six tips to keep your strategy on track and […]

How to get the LinkedIn advantage

Unlike Facebook and Twitter where you can mix personal with professional, LinkedIn is specifically for business and professionals. There are over 25 million registered users from virtually every industry and profession. LinkedIn is a non intrusive way of staying in touch with business contacts. And even better, it’s an easy entry point for small businesses looking […]

The Top Five PR Mistakes

The expansion of online technology has seen great change in the methods of Public Relations. An online PR Strategy is now an essential element of a campaign. But how do you know if your strategy incorporates the right methods and approaches? An online PR Strategy must not only incorporate social media tools such as Facebook, […]

Ways to measure social media effectiveness

Social media can be very much like PR – how do you measure relationships and credibility? In PR we can measure things like the number of key messages in articles and the amount of media coverage. For social media there are many ways we can measure how successful the strategy is: 1. Increased Revenue. What […]

What will social media do for Public Relations in 2011?

The social media phenomenon has been expanding at an amazing rate in recent years. It has become an ever-present gateway between our personal and workplace lives, and sometimes it’s hard to believe that we ever survived without it. It is a tool that we as Public Relations professionals can use to build brand awareness and […]