Public Relations Sydney

Top steps to a successful Twitter strategy

Most companies now realise that Twitter holds much potential for business success. However, many still find it difficult to build up their Twitter following and engage their customers. Business News Daily has provided nine steps to crafting a Twitter strategy that is flexible and can be adapted to your business. Assess business challenges – think […]

How to build your personal brand through social media

Branding used to be the concern of large businesses only, but with social media, any business can easily build their personal brand. Personal branding allows you to humanise your company and differentiate yourself from the competition. Shawn Hessinger has written an article on the Personal Branding Blog about how to build your brand on social […]

How to avoid blogging burnout

Maintaining a good blog is hard work. If you want to attract readers and keep them interested, you need to post regular, high quality content that offers something useful and interesting. Chris Ducker has written a great article about how to reduce the workload that comes with keeping a blog, while improving the blog at […]

Social media and the Queensland floods

Social media has played a big role in the Queensland floods from being a useful source of information for those dealing with the floods first hand to letting people in other areas of Australia know how they can help. The good and bad of social media At first social media was criticised for spreading false […]

Seven social media sins

Before you decide to take the plunge and join the social media world, you’ll need to think about important issues such as what you are going to post and how much time you will spend on sites such as Twitter and Facebook. There are many common mistakes that can prevent you from attracting followers. Kristine […]

How Twitter is changing PR

Social media networks including Facebook and Twitter have redefined the practice of public relations. Just a few years ago, no one could have predicted the integration of social media and public relations. Douglas Idugboe of smedio.com has written an article about how Twitter is changing PR. In the early days, social media was actually seen […]