Socialmediatoday.com’s Andrew Smith has written an interesting article about ‘Reach versus engagement: The new online battleground for PR and media’ . For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities [...]
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- Tagged With: Catriona Pollard, CP Communications, CPC, Online, public relations sydney, Reach vs engagement, social media
