How to start a PR strategy

Have you started noticing your competitors in the media? Why do you think they are getting media coverage and not you? Why would a journalist think to interview them and not you? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term [...]

Surveys are a great way to find out more information about your customers or industry. The results of a survey can be used in many ways such as to improve your products or services, target communication more effectively and market your brand. Did you know that survey results can also help you to gain media [...]

Whether you’re embarking on the PR journey for the first time or wanting to change your current PR consultants, it’s important to be clear about what you’re looking for in a PR agency and whether the one you’re considering will be able to meet these expectations. To help you with your decision, here are eight [...]

Over the years, our PR agency has received many calls from businesses looking for a one-off media release to be written and distributed on their behalf. This ‘quick fix’ or ‘as needed’ approach to PR is short-sighted and may not produce the best results for your business or project. Here are four reasons why a [...]

Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will PR help me take my business to the next level? Here are our top seven ways public relations adds value to a business. Increase visibility of your products and services Every organisation [...]

Encouraging your employees to participate in the business’ social media activities can often be a challenge. One way to gain employee participation is by creating a ‘social associates’ program within the business. A social associate is an employee who is willing (and able) to promote your business on their own social media sites. When employees [...]

Search

Looking for training where attendees can immediately implement what they’ve learnt to see real results? We’d love to hear from you.

    Preferred method of contact:PhoneEmail

    captcha