Spring clean your PR strategy

Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not consider spring cleaning your PR strategy as well? Reviewing your PR strategy on a regular basis helps you to determine how you can improve your strategy and generate better results. [...]

Having great content for your business is important to help you promote your brand, communicate a message and engage your target audience. Engaging your target audience with content is a great way to build a relationship with them, gain valuable feedback and encourage them to become loyal customers. Great content is critical in your PR [...]

Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But in your excitement of reaching your lofty PR goals, don’t forget about your verticals. When you [...]

Today England announced the birth of a royal baby, the son of The Duke and Duchess of Cambridge. The royal family chose to follow tradition and announced the new arrival by posting the birth proclamation on an easel in front of Buckingham Palace. The news was also announced by a town crier, Tony Appleton, outside [...]

In PR or business, like with anything in life, mistakes are bound to happen. However it’s what you learn from those mistakes that is important. Some smaller mistakes can be avoided by being aware of best practices in PR and by learning what not to do when communicating with the media. Here are some of [...]

Attracting the best talent to your business can be difficult especially if potential employees have never heard of your brand before. Often potential employees will be attracted to a business with a good reputation in HR, available career opportunities, training initiatives and a culture that suits them. You can use PR strategies to inform potential [...]

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